Saya

Artist Bio

Toronto’s Saya exudes confidence. She first impressed listeners with her inescapable 2016 debut single "Wet Dreams", which shot straight to the top of Spotify’s Viral Global Chart racking up over 5 million streams and counting. This set the groundwork for her unconventional approach to music which blends sultry R&B, with trappings of alternative pop.

Following up with an aesthetically killer video for her viral hit "Wet Dreams", she invites fans to become a part of her fantasies. Her sexually empowered self yet chillingly dark allure arises once again with her 2017 epic debut single and video Cold Fire, which landed her, her very own Spotify billboard towering over Toronto’s Yonge and Dundas core, and on the cover of playlists like New Music Now and Indie Pop. That summer she was set to play North By North East Music Festivals Main-stage and her debut Los Angeles show School Night LA .

2018 was full of high notes as Saya released her neatly packaged debut EP Chills & Thrills. Packed with sensual pop vocals and deliciously explicit word play, Saya takes us on a journey of intimacy paired with a series of vivid and striking visuals. To kick off this milestone Red Bull Music invited fans to Join Saya for an intimate listening party and performance in her hometown of Toronto. It wasn’t long before the project was featured on the home pages of Spotify and Apple Music, as New Artist of The Week, following up with being titled one of Apple’s 2018 Favourite New Artists.

Saya carried on her streak with two retro-chic music videos to accompany her Sophomore EP Sugarcoated. She showcases her versatility, while her sleek, unapologetic demeanour blazes through with hard hitting lyricism, paired with stylish vocals and brimming with luscious trap-pop production. She explores the emotional impact of a break up and the many facets associated with it. Saya was later invited to Live Nation’s Ones to Watch North Side Sessions for a live showcase of the EP .

Saya’s artistic influence extends beyond music and she showcases that through her various music videos and photographs, all consistent with her fascination with vintage glamour. She continues to fuse sound and image inspired by various mediums across fashion, art and film.

With a staggering count of over 12 million streams across various music outlets, radio support from Beats1 (DJ Ebro), BBC Radio 1Xtra and CBC Here and Now, two exceptional projects down in the span of a single year, Saya shows absolutely no signs of slowing down as she continues to rapidly grow her audience. It is evident the Toronto upstart has already left a lasting impression. Continuing to push the boundaries of pop, Saya is set to release her next project in early 2022. As one of Toronto’s most promising new voices, fans look forward to seeing what Saya has up her sleeve next.

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