Press Releases


The Prids

September 8, 2017

THE PRIDS SHARE TITLE TRACK & VIDEO VIA SHE SHREDS NEW ALBUM DO I LOOK LIKE I’M IN LOVE? OUT OCTOBER 10TH VIA THIS-A-WAY RECORDS

LISTEN & SHARE: The Prids – “Do I Look Like I’m In Love?

“Portland shoegaze/punk mainstays.”
She Shreds

“With guitar tones ripped from the C86 compilation and shamelessly lovelorn lyrics, it’s no wonder the Prids have been likened to 1980s gloom-pop titans the Cure and the Smiths.”
Willamette Week

“The pair sing together, mixing Keith’s delicate delivery with Frederickson’s moody, muddy vox…”
SPIN

“This Portland, Oregon-based band strips down indie rock, then builds it back up with beats and synths. The sound is shoegazing a la My Bloody Valentine and electronic a la Eno, but some of their tunes have more sizable melodies and grooves.”
NY Post

“Mixes the Chameleons’ atmospheric psych pop with Pixies-esque male/female vocals.”
Magnet

“The majority of the songs that follow plod, then sweep, then plod some more—but in a good way—and shift textures and tempos to create mood in a strikingly short and sweet amount of time.”
PopMatters

Today, Portland-OR based, noise pop band, The Prids, share their lead single and video, “Do I Look Like I’m In Love?,” from their forthcoming album. She Shreds premiered the video, stating, “Despite what La Fave refers to as the band’s “heavy-handed lyrics,” The Prids decided to show their more playful side in the video.” Do I Look Like I’m In Love? is due out October 20th, 2017 via This-a-Way Records. The album was recorded at Rock nRoll B&B on Sauvie Island, 15 miles north of Portland. It was recorded and co-produced by Sean Flora (The Shins, The Black Keys, Stephen Malkmus & The Jicks).

Lead single and title track, “Do I Look Like I’m In Love?,” is a dark reflection on modern life and its meaninglessness. Being a part of the scene for over 20 years, the band has reflected upon the way modern culture has changed independent music and autonomy. Having spearheaded the Pacific Northwest DIY scene, bassist and vocalist Mistina La Fave, vocalist and guitarist David Frederickson, drummer Gordon Nickel and keyboardist and bassist Tim Yates, The Prids’s career has spanned over 20 years. The band has toured alongside Built to Spill, among other notable acts, and Henry Rollins is a long time fan. Having faced a life altering brain hemorrhage in Spring 2015, La Fave and the rest of the band are set to pick up where they left off with this forthcoming release. The album comes out on the band’s own DIY label, This-a-Way Records, which has been instrumental in the band’s culture for the past 20 years.

Do I Look Like I’m In Love? illustrates the Portland dark pop band’s mettle through keen lyrical observations, but also in its attention to sonic detail and song craft—this record couldn’t have been made by any other band at any other time. “Do I Look Like I’m In Love?” and “The Shape” both swirl and build like dreams filled with grey skies and the flickering faces of past friends and lovers. These songs nudge up against the air-brushed punk of “Lie Here” and the bass-driven “Colliding,” which recalls the dazed jangle of early R.E.M. More than two decades in, The Prids have made the best and most cohesive album of their career.