November 12, 2019
New Myths Share Cover Video of “Unbelievable” by EMF With Northern Transmissions | Single Out Now On All DSPs | Playing Fall New York Dates
“New Myths have taken this particular classic and made it into something completely new, different and unique.”
– Pure Grain Audio
“New Myths channel the emotion of the likes of Garbage, Siouxsie and the Banshees, and The Pretenders in their music, and their cover of “Unbelievable” is evident of that.”
“Brooklyn trio New Myths are known for sleek synthpop but on new single “One Good Reason” they let ‘er rip, new wave rocker style.”
“New Myths…darkly embroidered rock and synthpop, composed of drum hits that cast long shadows and synth tones that radiate an inner glow. Their guitars are supermassive and seem to suck away the air around them, and above this precise, conducted darkness their voices weave into gorgeous arabesques of harmony.”
– The Guardian
Today, New York-Based Power Trio, New Myths share the video off of their grunge-heavy version of EMF’s “Unbelievable.” The single was released last month. Offering their own signature sound, the band delivers on a down-tempo version of the iconic 90’s tune. Shot in a strobe light filled basement recording studio in upstate NY, the audio was recorded and mixed by Larry Alexander (credits include: DEVO, Steely Dan, David Bowie) and shot by videographer/photographer Chris Carroll.
“We were in the studio recording new original tracks and decided we wanted to try a cover which we hadn’t done yet. We couldn’t seem to agree on anything but then when Brit brought up “Unbelievable” we were all in agreement that we all love the song and we also wanted to cover a song that we could completely change up and make our own. Once we decided to slow down, reharmonize, and grunge-ify “Unbelievable,” we were all super down and really into it.”
The single is available now on all DSPs. In addition to the single, New Myths are also performing select New York shows until the end of 2019.
11/10 – BABY’S ALL RIGHT – BROOKLYN, NY
12/8 – TRANS PECOS – BROOKLYN, NY [Babes All Rock Festival]